For National "Stay Outdoors" Day, Merrell wanted to create an experience unlike any other.  A Friendsgiving meal, the week before the holiday, paired with a hike to arrive at the dinner location. Fans of the brand: signed up, shuttled in, got their Merrell boots tied tight, before embarking on their excursion. In the back of Malibu State Park, we curated a serene setting, where the live musician was playing, bread was breaking, and new friends were being made. It was simply an ambiance that only nature itself, could set for this beautiful November evening. Quite an organically, heavenly way to actively celebrate the beauty of nature.