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The wedding industry has come a long way from when our parents were getting hitched. The common concept of taking 17 items home with you from a wedding is no more. Are favors an essential item to your guests enjoying your wedding? No. We live in a world with enough junk and clutter – we […]

How to decide between a sweetheart table vs a head table? When considering everything else that comes with a wedding, solidifying where you sit and who you sit with, feels a lot more daunting than it should. To be proper with the lingo, a sweetheart table is for just the newlyweds. A special spot in […]

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Do you really need a wedding coordinator? The short answer? Well, YES. Absolutely.  The longer answer? This is a topic that should not be sugarcoated. A wedding coordinator is a crucial and essential part of not only the wedding day but the entire wedding process. So no, we’re not talking about just a “day of” […]

There are so many questions that need to be answered around RSVPs. “When do I collect them?” “How do I collect them?” “How do I stay organized?” “Do I really have to collect each guests meal if I want a plated meal?” “When do I need all my guests answered by?” “Can I do a […]

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Coordinator: Always Allegra Events @alwaysallegra_
Photographer: Astray Photo @astrayphoto
Florals: Shine and Co @shineandcofloral
Videographer: Half Full Media @halffullmedia
Venue: Private in San Clemente, CA

I was absolutely overjoyed when Kori had asked me to be her wedding planner! I met Kori in my college days at California State University Northridge. We were a part of the same sorority, Delta Zeta, but we really connected and clicked when we started a bi-weekly coffee date where we would catch up and […]

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La Jolla, California I had a blast coordinating Chelsea and Brian’s beautiful winter wedding in La Jolla, CA. Chelsea and Brian were referred to me by my previous clients – Lauren and Patrick. Brian was a baseball player throughout college, and he and Patrick played together both at UCLA and in the Major Leagues, too. […]

Ready for a funny story? Okay. I’ll tell you! I was working for Taryn Leach (the best) about five years ago. She had sent me to run an engagement party, and she had sent me without much instruction. I had two primary responsibilities. The first, and most important, was to provide anxiety relief to the […]

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“Someone Actually Married My Brother” So here we have it, someone did it. Someone actually married my brother.  On a beautiful Friday in June, 83 friends and family traveled to beautiful Cabo San Lucas to celebrate, drink, and be very very merry. There is an element of novelty associated with being at a faraway destination with […]

a Tyni Fairy Tale My friendship with Megan began during our undergrad. I had the privilege of getting to know Megan through the world of being Delta Zeta presidents. Many nights, we would be up on the phone talking, elongating car rides so that we could continue our deep conversations and discussions of our shared […]

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I’ve always felt grateful to carry the name Allegra—a word that, in Italian, is more than a name. It’s a sentiment, an invitation: to be happy. A reminder, every day, to live with joy and intention.
Whether or not my name ever changes one day, one thing remains true: I will always be Allegra.

Southern California 
WEDDING & event planner

ALWAYS 
ALLEGRA

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Life is fleeting and uncertain, yet the ability to choose happiness is always ours.
I choose joy. I choose meaning. I choose to be Always Allegra.

@alwaysallegra_

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