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CHELSEA & CHRIS

Weddings

the wildfires had different plans

My favorite kind of referral is from/within a family I love.  About 5 years ago I planned a gorgeous wedding for my client turned friend Suzanne, and we have remained pals ever since.  Cut to my getting “the” call from her brother Peter and his fiancé Stephanie to talk about planning for their special day […]

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Bree + Scott

Weddings

the wildfires had different plans

September 18, 2021 It feels just like yesterday, meeting Jenna at sorority recruitment during our freshman year of college and our little 18-year-old selves “preffing” the same house. Fate took a different turn, and we didn’t follow each other into the same house, but we remained good friends over the years.  My favorite memory of Jenna was sneaking […]

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With all the uncertainties of COVID-19, I had the absolute honor of coordinating an intimate, safe gathering back in 2020 for Aly and Dom to get married while taking a pause on the big celebration. Fast forward 2021, the venue, the vendors, the couple, and I were all ready to plan a party of a […]

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built on passion with a side of anxiety

Personal

the wildfires had different plans

The wedding industry has come a long way from when our parents were getting hitched. The common concept of taking 17 items home with you from a wedding is no more. Are favors an essential item to your guests enjoying your wedding? No. We live in a world with enough junk and clutter – we […]

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Do you really need a wedding coordinator? The short answer? Well, YES. Absolutely.  The longer answer? This is a topic that should not be sugarcoated. A wedding coordinator is a crucial and essential part of not only the wedding day but the entire wedding process. So no, we’re not talking about just a “day of” […]

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I’ve always felt grateful to carry the name Allegra—a word that, in Italian, is more than a name. It’s a sentiment, an invitation: to be happy. A reminder, every day, to live with joy and intention.
Whether or not my name ever changes one day, one thing remains true: I will always be Allegra.

Southern California 
WEDDING & event planner

ALWAYS 
ALLEGRA

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Life is fleeting and uncertain, yet the ability to choose happiness is always ours.
I choose joy. I choose meaning. I choose to be Always Allegra.

@alwaysallegra_

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