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In January 2021, when my business officially gained her legs (yes, she’s a lady) I met Megan and her mother, Allison via Zoom to discuss future wedding coordinating services.  They were on the cusp of booking a gorgeous venue in San Luis Obispo and excited to start planning all the details.  Shortly after our call, […]

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My favorite kind of referral is from/within a family I love.  About 5 years ago I planned a gorgeous wedding for my client turned friend Suzanne, and we have remained pals ever since.  Cut to my getting “the” call from her brother Peter and his fiancé Stephanie to talk about planning for their special day […]

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Bree & Scott 10/23/2021 Whiskey Reds Marina Del Rey, California I was lucky enough for Bree to find me through Facebook Marketplace: a comment and a tag was all it took… and Bree gave me a ring and we were booked in minutes! When I say that Bree is easy-going, I mean like, I didn’t […]

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August 30, 2021 – an inquiry came through to Always Allegra Events titled “my wedding is a shitstorm”. I read the title and immediately just called the number associated with the inquiry – Mel picks up and gasps “I’m so glad you called – I need you!” At this given point, I do not know […]

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September 18, 2021 It feels just like yesterday, meeting Jenna at sorority recruitment during our freshman year of college and our little 18-year-old selves “preffing” the same house. Fate took a different turn, and we didn’t follow each other into the same house, but we remained good friends over the years.  My favorite memory of Jenna was sneaking […]

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A ‘frequently asked questioned’ we receive from our brides… “We are having a plated entrée for dinner and the venue is requesting us to have ‘meal indications’ displayed on the table to state what guests previously ordered and will be eating… what should we do?” Listen closely because WE GOT YOU!  Meal indicators are a […]

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With all the uncertainties of COVID-19, I had the absolute honor of coordinating an intimate, safe gathering back in 2020 for Aly and Dom to get married while taking a pause on the big celebration. Fast forward 2021, the venue, the vendors, the couple, and I were all ready to plan a party of a […]

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Many, who know me, always knew this would be the fate of my career – being my own boss. I too, would rave about this “later plan” with honestly no real mentality on how, when, what, where — how this would come to be. It was definitely verbally my plan but internally, it was such […]

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The wedding industry has come a long way from when our parents were getting hitched. The common concept of taking 17 items home with you from a wedding is no more. Are favors an essential item to your guests enjoying your wedding? No. We live in a world with enough junk and clutter – we […]

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How to decide between a sweetheart table vs a head table? When considering everything else that comes with a wedding, solidifying where you sit and who you sit with, feels a lot more daunting than it should. To be proper with the lingo, a sweetheart table is for just the newlyweds. A special spot in […]

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I’ve been blessed to be born into quite the last name. Allegra— a verb in the beautiful Italian language “to be happy” is a clear depiction of what I always strive to be. Someday, I believe I’ll get married and have the choice to change my last name. As I am confident I will decide to, I do know one thing is certain — I’ll always be Allegra.

Life could take me many directions, but one promise to myself is to always strive to be happy - with that, we have
Always Allegra.

Southern California wedding planner

Always Allegra...

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