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In January 2021, when my business officially gained her legs (yes, she’s a lady) I met Megan and her mother, Allison via Zoom to discuss future wedding coordinating services.  They were on the cusp of booking a gorgeous venue in San Luis Obispo and excited to start planning all the details.  Shortly after our call, […]

In November 2020, my good friend Chris came to me with a secret; one he needed help with planning and keeping from his girlfriend.  With its roots in beautifully designed one-of-a-kind memories, we decided to use my other company Talk About a Party to curate the perfect moment for Chris to ask the most important […]

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My favorite kind of referral is from/within a family I love.  About 5 years ago I planned a gorgeous wedding for my client turned friend Suzanne, and we have remained pals ever since.  Cut to my getting “the” call from her brother Peter and his fiancé Stephanie to talk about planning for their special day […]

Bree & Scott 10/23/2021 Whiskey Reds Marina Del Rey, California I was lucky enough for Bree to find me through Facebook Marketplace: a comment and a tag was all it took… and Bree gave me a ring and we were booked in minutes! When I say that Bree is easy-going, I mean like, I didn’t […]

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August 30, 2021 – an inquiry came through to Always Allegra Events titled “my wedding is a shitstorm”. I read the title and immediately just called the number associated with the inquiry – Mel picks up and gasps “I’m so glad you called – I need you!” At this given point, I do not know […]

September 18, 2021 It feels just like yesterday, meeting Jenna at sorority recruitment during our freshman year of college and our little 18-year-old selves “preffing” the same house. Fate took a different turn, and we didn’t follow each other into the same house, but we remained good friends over the years.  My favorite memory of Jenna was sneaking […]

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Coordinator: Always Allegra Events @alwaysallegra_
Photographer: Astray Photo @astrayphoto
Florals: Shine and Co @shineandcofloral
Videographer: Half Full Media @halffullmedia
Venue: Private in San Clemente, CA

I was absolutely overjoyed when Kori had asked me to be her wedding planner! I met Kori in my college days at California State University Northridge. We were a part of the same sorority, Delta Zeta, but we really connected and clicked when we started a bi-weekly coffee date where we would catch up and […]

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La Jolla, California I had a blast coordinating Chelsea and Brian’s beautiful winter wedding in La Jolla, CA. Chelsea and Brian were referred to me by my previous clients – Lauren and Patrick. Brian was a baseball player throughout college, and he and Patrick played together both at UCLA and in the Major Leagues, too. […]

Lauren and Patrick’s wedding at Triunfo Creek in Agoura Hills, CA was the sentimental and special day we had all been waiting for. Lauren and Patrick are high school sweethearts, and had been together for ten years before deciding to tie the knot! Also, I will say that this day was all the more memorable […]

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I’ve always felt grateful to carry the name Allegra—a word that, in Italian, is more than a name. It’s a sentiment, an invitation: to be happy. A reminder, every day, to live with joy and intention.
Whether or not my name ever changes one day, one thing remains true: I will always be Allegra.

Southern California 
WEDDING & event planner

ALWAYS 
ALLEGRA

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Life is fleeting and uncertain, yet the ability to choose happiness is always ours.
I choose joy. I choose meaning. I choose to be Always Allegra.

@alwaysallegra_

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